I must have it!

Posted on December 5th 2011 in Features with no comments

imusthaveit

Every year our minds are assaulted. Shops, advertisers and corporations bombard us with a variety of psychological techniques with the sole purpose of getting us to part with our hard earned cash. Having investigated the ingenious ways we are duped; here’s a five-point “insider’s guide” to the ways retailers manipulate us. Not that knowing any of this will help you save any money – you’re still going to have to shell out for all your loved ones. You don’t want to look like a Scrooge, after all… (This is a feature I have written for Guru Magazine. You can read…

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Our ancestors speak out after 3 million years

Posted on November 30th 2011 in News with no comments

A new superhero is born – Squidman

Posted on November 28th 2011 in Blog with no comments

squidman

Not many animals could legitimately claim to have a super power. But two little sea creatures, living deep in the dark blue ocean, have an ability many of us have fantasised about possessing – they can turn invisible at will. The heroes of this story are two cephalopods – an octopus called Japetella heathi and a cuttlefish called Onychoteuthis banksii – henceforth known as the supersquid. You can see their near-magical talents in the video below: Why should the supersquid need such an awesome power? Sarah Zylinski from Duke University, North Carolina tested the two squid in conditions replicating their…

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Dumbstruck by the thought of her

Posted on November 27th 2011 in Blog with 7 comments

confused-man

My brow begins to sweat. Nervous twitches creep down my back and along my arms. I begin to squirm uncontrollably. My tongue, once capable of creating eloquent and loquacious conversation, now lolls sluggishly in my mouth, arousing only to produce the most embarrassing of squawks . And my brain – supposedly the most complex machine ever to appear in the universe – my brain goes completely numb. Why? Because a pretty girl has just walked by, and I am a man. (Technically.) While men mostly grow out of this awkward pubescent way of interacting with women – able to charm…

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Faking it – the science of pretend orgasms

Posted on November 26th 2011 in Blog with 1 comment

couple

One of the greatest insecurities many men have is that their lady might not be as pleased in the bedroom as she actually seems. In essence – she might be faking it. It is the women, however, who are the insecure ones , as new research shows faked orgasms are much more likely to occur when the women is afraid her partner might leave her. Over 50% of women report having faked an orgasm at least once in their life, usually to satisfy their partner. Why should a pretend orgasm be pleasing for the man? The current belief about the…

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