Every year our minds are assaulted. Shops, advertisers and corporations bombard us with a variety of psychological techniques with the sole purpose of getting us to part with our hard earned cash. Having investigated the ingenious ways we are duped; here’s a five-point “insider’s guide” to the ways retailers manipulate us. Not that knowing any of this will help you save any money – you’re still going to have to shell out for all your loved ones. You don’t want to look like a Scrooge, after all…
(This is a feature I have written for Guru Magazine. You can read the full article below. Hope you enjoy!)